There are over 30 million consumers in Iraq. Their buying power is closely linked with the buying power of the Iraqi government, which is incredibly successful due to Iraq’s rich natural resource, oil.
Who is spending? The buying power of Iraq lies mostly in the hands of Iraq’s youth, who are hungry for new technology, products and innovation. Although Iraqi youth are not the main owners of Iraq’s wealth (this lies in the hands of 60 years or older demographic), Iraqi youth, like many countries, drive the economy.